While borders fired a warning shot in the e-reader market with their $149 KOBO reader, Barnes and Noble may have just sunk the ship with the non- 3G Nook for $149 (the 3G version now sells for 199). This gives readers the option of a fully featured reader at a price that will make Sony wince. I wonder who the next player to drop the price will be and by how much. with the still unfortunately named Ipad blowing the market wide open at $499 (but it is so much more than a reader, it is a status symbol) the readers that do less could hardly compete at the $259 level. After all, if you are spending that much, why not spend a little more and get it all.
Now I feel the market is starting to get serious about getting the general public into these devices and once they hit the $99 dollar mark I think they may have a must have device that every reader will have. I will have to admit that at $149 it is very tempting to put off the purchase of the deer gun I have my eyes on to buy one. If my TBR pile was shorter my order would have been in this morning.
So, Who's next?